Plug Into Japan.
Validate your opportunity. Reach the right person.
Results, not promises.
6
services, one partner
~1–3 mo
to first qualified meeting
Tokyo
on-the-ground execution
EN + JA
bilingual, end to end
The Problem
Entering Japan Is Harder Than It Looks.
Language Barriers
Limited access to Japanese-language information and local sales channels can make it difficult to understand customer needs and market realities.
Complex Business Practices
Long decision-making cycles, relationship-driven sales, and unfamiliar business customs can slow down negotiations and partnerships.
Limited Access to the Right People
International companies often struggle to reach the customers, distributors, partners, and decision-makers who matter most.
Why Us
Reach the Right People. Build Your Business in Japan.
We combine curated decision-maker databases with LinkedIn, email, and phone outreach to run targeted, multi-channel business development campaigns.
From identifying the right contacts to securing qualified meetings, we turn hard-to-reach prospects into real business opportunities.
Targeted Business Development
We analyze your market, customers, and competitors to identify high-potential customers, distributors, and strategic partners.
Multi-Channel Outreach
Using decision-maker databases, LinkedIn, email, and phone outreach, we connect your company with the people who can move your business forward.
End-to-End Japan Market Support
Led by former Deloitte Tohmatsu Venture Support professionals, we provide end-to-end support across market research, GTM strategy, sales-material localization, meeting support, company incorporation, and bank-account setup.
Services
What we do.
Take the whole journey, or start with the piece you need next.
Market & Competitor Research
Sizing, competitive landscape, pricing, and buyer behaviour — from Japanese-language sources.
Localization & Deal Support
Japanese sales decks, materials, and live meeting support that actually convert.
Partner & Customer Development
Identify and open distributors, first customers, and partners through warm, relationship-led outreach.
Sales Outsourcing & Meetings
We carry the sales cycle — prospecting, meetings, and closing — as your in-market team.
Incorporation
Company formation in Japan (KK / GK) — registration, articles, representative director, and every filing handled end to end.
Bank Account Opening
Opening a Japanese corporate bank account — the notorious bottleneck for foreign firms — prepared, navigated, and secured.
Japan Insights
Japan Insights.
The most useful, honest guide to entering Japan — written in English, grounded in the real market.
Playbook
Cost & Data
What It Really Costs to Set Up a Company in Japan (2026 Breakdown)
9 min readGTM
The Japanese B2B Sales Cycle, Explained for Western Founders
11 min readCEO
CEO portrait (placeholder)
Marisa Yamamoto
Founder & CEO
Founder & CEO of HUBee. She has worked across government, consulting, startup acceleration, and international business development — and now helps global companies reach the right people in Japan.
- Ex-Deloitte Tohmatsu Venture Support
- Ex-MOFA (Ministry of Foreign Affairs)
- MS, University of Sussex (UK)
Career
At Deloitte Tohmatsu Venture Support, she supported acceleration programs for both Japanese and international startups, as well as market entry initiatives for global companies expanding into Japan. Her work covered market research, business development, customer acquisition, and strategic partner development. She also led the global division of SusHi Tech Tokyo 2025, one of Japan's largest international startup conferences.
Previously, she served as a Science and Technology Diplomat at Japan's Ministry of Foreign Affairs, working at both the Ministry's headquarters and the Consulate-General of Japan in Boston. Her responsibilities included researching emerging technologies and innovation trends at institutions such as MIT and Harvard University, facilitating collaboration between Japanese research institutions and startups and international innovation ecosystems, and supporting intergovernmental negotiations regarding Japan's association with Horizon Europe, the European Union's research and innovation program.
Drawing on her experience across government, consulting, startup support, and international business development, she now provides end-to-end support for international companies entering the Japanese market and Japanese companies expanding overseas — from strategy development to local execution.
FAQ
Questions founders ask us.
Do we need a Japanese entity to start selling?
Often no. Many companies validate demand and close first deals before incorporating. We help you decide the right sequence — and set up the entity when it actually pays off.
Do you only work with SaaS companies?
No. We work across SaaS, food & beverage, consumer, deeptech, and media & entertainment — including the non-SaaS B2B companies most Japan-entry firms overlook.
Which languages do you operate in?
English first, Japanese native. You work with us in English; the Japanese — research, materials, outreach, meetings — we handle.
Contact
Let's validate your Japan opportunity.
Tell us about your company and what you're trying to achieve in Japan. No obligation, no hard sell.
- No obligation
- English or Japanese
- Straight to our team